THRIVE combines my two favorite pastimes, yoga and Indigo dying. Gretchie Wagner, the designer and maker behind this Atlanta based label, focuses on hand-dyed yoga and meditation accessories such as Zafu meditation cushions, lavender & flax seed eye pillows, and the coolest yoga mat bags I have ever seen.
The beautiful words below explain her inspiration and process:
Thrive or Dye.
This is me and this is my small business.
I found Thrive when I found yoga. It was the typical story of new girl meets new city. Looking to try something different, I started taking yoga and meditation classes. In hindsight, yoga might not have been the best activity for trying to make new friends in a new city, but it did help me find a truer calling.
It all started with one meditation cushion. And then another. At the beginning they were all for friends, or friends of friends, but eventually a few months in, I got my first order online and the rest was history. I compiled countless prototypes to create my own sewing patterns that are continually evolving. Next thing I knew there was a whole product line, Thrive was born and I was in the throes of running a business from my kitchen table.
With each collection I like to experiment with different dye methods and product designs that continually push my technique and creativity in new directions. Hand dyeing the fabric for each order is a humbling process and reminds me of how much I’ve grown and how much more there is to learn. I’m not an expert, but I sure know a lot about tie dye.
Since the beginning, I’ve moved to a bigger city with a smaller studio, but the joy I find in my work continues to grow alongside Thrive.
Slowly but surely, I develop new collections from concept sketches, to dyeing, sewing and shipping the final products. When there’s free time, I’m adventuring around Atlanta listening to live music and drinking lemon/honey tea, but most days when all the boxes are packed up and ready to ship, you’ll find me sweeping the floors of my home studio.
The Tie Dyer